Where you end up putting your finished business video is at least as important as what goes into it, otherwise it might not get the attention it deserves. The following are some tips that will help enhance your video’s “atmosphere” so that the user will have an experience that is focused on your company.
1. Embed, don’t link!
As a business, you always want your content to bear your name or logo in some way so that the consumer remembers who it’s coming from. This can be accomplished with videos on your website, too. In the past, some have made the mistake of merely including a hyperlink to a video. Not only does this fail to create a streamlined experience for the user, but by linking them off-site to a video-sharing service, you run the risk of exposing them to undesirable content—whether it’s competitors in your industry or just plain vulgar material.
You can avoid all of that mess by just embedding your video into your website. This can be done with all the major video sharing sites, but we’ll tell you how to do it with YouTube as an example. Just go to your YouTube video, click the “Share” tab beneath it, then select “Embed.” Dump the code you see there in your website and voila! You now have an embedded YouTube video.
2. Disable fullscreen
In keeping with the idea that your brand and presence should always be at the forefront on your website or webpage, it might be a good idea to disable fullscreen on your embedded YouTube video so audience always sees your logo while watching the video. To do this, examine your YouTube embed code. Locate the URL of your YouTube video and do two things:
- *Add &fs=0 to the end of the video ID (the URL)
- *Add =false to the end of “allowfullscreen”
3. Disable autoplay
Remember way back when people used to embed auto-playing music into their websites? (Do people still do that?) You don’t remember those websites very fondly, do you? Well, that’s how people are likely to feel about you if you throw an automatically-playing video at them against their will!
Autoplaying is already turned off by default in embedded videos, but in the event that your video happens to be starting automatically, the fix is simple: search your code for &autoplay=1 and delete that string.
4. Disable the “Show suggested videos” feature
This goes back to the “exposure to outside content” warning I alluded to in tip #1. By default, YouTube videos—even embedded ones—are set to show a grid of “suggested videos” after playing. Most business owners understandably want to avoid giving that outside content a platform on their website, so thankfully there’s an easy way to disable it from happening at all. In your embed code, just add ?rel=0 to the end of your video ID. So, if your embed code looks like this:
It will now look like this: